I take the time to get to know my clients inside and out. This allows us to create truly customized applications that are consequently very authentic, compelling and successful.

You will be working with me directly – a full-time, experienced, proven professional – on all elements of the application.


For best results, it is important that we partner on every aspect of your application. NOT just your essays. The application is akin to a “campaign” and each element needs to be consistent in message and quality. Also, statistically, each application element is weighted equally. Essays are weighted the same as your letters of recommendation, CV, and application boxes. Adcom looks at your LinkedIn as well.


For this reason, the first application generally requires 40 hours. My hourly rate is $120/hour. Subsequent applications are sequentially less, between 25-30 hours, depending upon how much additional work there is to be done. The 3rd and 4th applications land between 10-15. I strive to maximize your chances by repurposing your content in other applications. This allows us to improve your odds by applying to more schools.


Just looking for some answers or strategic direction with this whole thing? Contact me to book a 60 or 90-minute strategy session.


Don’t roll the dice on your future when the payoff is potentially massive: starting salary, scholarships, and being prepared to succeed in MBA internship interviews.



Steps to Success


❯❯ Content that forms our foundation


❯❯ Applauded by Career Services at HBS, GSB, Booth and other top schools

Candidate Positioning  

❯❯ Post-MBA goals to construct a cohesive narrative  

Outlining Your Stories

❯❯ Identifying the best contenders for essays and recommendations 

Identifying Your Brand

❯❯ The golden thread & unique value proposition

School Selection

❯❯ We review fit, goals & writing opportunities

Recommendation talking points

❯❯ I outline work achievement anecdotes for your recommenders 


❯❯ Showing the human behind the achievements

Application Boxes

❯❯ Elevating your candidacy and brand with these responses

Interview Prep

❯❯ School-specific interview question scripting & delivery

My Process

Introspect, brainstorm, outline, draft and edit.

This is the process for each element: CV, recommendation talking points, essays, application boxes, LinkedIn profile and interview responses.

It takes time to think, process and iterate.

More time ❯❯ better content ❯❯ better quality applications ❯❯ better chances


Start as early as possible. 


Fill out the prospective client form to get started.   




I got the call today and was accepted!! I’m so excited and at a loss for words. Thank you so much Farrell. Unbelievable and feel very humbled and lucky to have this opportunity. I really appreciate you pushing and encouraging me to pursue Kellogg. I wouldn’t be here without you.

"Just wanted to inform you that I received an admit from Kellogg, Tepper, and UCLA in round 2. I am joining Kellogg. Your interview tips helped a lot."

- A. Abhishek

"I thank Farrell whole heartedly for helping me get admitted to INSEAD, my dream B-school. When I found her on GMAT Club, I had already applied to London Business School, and was rejected without getting even an interview. In order to improve my essays and increase the chances to get admitted by my dream school, I decided to go with her, even knowing we on a very tight schedule..."

– Y. Jiang, Xian. China

"Farrell was a real life saver in the MBA application process. I first came to her to help me in developing a holistic application that was tailored to my target schools. Her process effectively identified key strengths and weaknesses in my candidacy and developed a strategy to give me the best chance of getting accepted..."

– L. R., Chicago, IL

"Farrell is the only one who believed in me. First, she spent hours learning about me, to make sure I chose schools that fit me, and also, where the adcom would appreciate my international background the most. Honestly, this is probably the most important part of the application process and most students neglect it..."

– K. Marie, Paris, France

"Farrell not only helped me connect the dots and tell my story, but also guided me through an important process of self-knowledge. The methods used during the process were simple and effective in finding answers about myself and my objectives. Knowing about myself was an essential step towards achieving my short and long-term goals..."

– G. Azevedo, São Paulo, Brazil