Farrell Dyan

Personal MBA Admissions Coach

Together, we create unique application strategies that leverage your demonstrated strengths. My coaching brings forth your most compelling, authentic content. 98% of my clients have obtained admission to one or more top 10 MBA programs; 80% to a top 5 program. Most attend their first-choice school – and receive sizeable scholarships (that far exceed my fees!)


More than a consultant, I consider myself to be your friend and trusted advocate who is passionately invested in your success. Each client partnership is an exciting and fulfilling journey to me. I am known for my candor and high standards but always work with my clients in a spirit of humor, warmth, and kindness.


I received the Global Scholar award as the first Iowa MBA to study abroad. In 1999, I completed research and coursework on Brand Strategy and Consumer Behavior at a French-speaking business school, Ecole Superieure de Commerce-Amiens.


Upon my return in 2000, I taught GMAT Verbal at Kaplan while completing the second year of my MBA. At that time, I was approached by a top 5 admissions consulting firm, asked to develop a remote GMAT program and later, to edit essays. From 2000 to 2008, I held marketing management positions in companies such as Gannett, Dow Jones, and Wells Fargo while coaching MBA and EMBA aspirants in the evenings. As the corporate newsletter editor for Wells Fargo, I interviewed executives throughout the organization and helped them tell their stories.


In 2008, I left the world of corporate marketing management to obtain my coach certification. From 2008 to 2014, I was a business coach to new startup founders while continuing my side work with MBA applicants. In addition, I taught marketing, advertising and strategic management at California State University.


In 2014, I decided to combine my work with MBA applicants with my coaching practice, by creating a unique coaching-based admissions consultancy. The goal of coaching is transformation; in my practice, the client’s desire for a top MBA is the catalyst for their transformation.


In addition to being a coach, I am a trained marketing strategist and a professional editor. All of this combined allows me to dig out good content, that I edit succinctly. The goal is to create a clear identity in the mind of your reader.  I enjoy leveraging my coaching, marketing and editing skills to help my clients gain admission to their ideal MBA programs.


My hobbies include meditation, swimming, Feng Shui, watching French films, and attending live jazz.


I am known for…

  • Guiding and supporting clients in self-discovery and career transformation
  • Fluency in many different cultures and industries
  • Identifying my clients’ strengths and areas of competitive advantage
  • Masterful storytelling and editing in a very succinct, powerful style


dream big

My aim is to help you create your best applications – get into your dream b-school – and pursue a career that excites you.


Fill out my prospective client form on my website and send me your CV; I will review both and reply to set up a time to chat.

Farrell Dyan, MBA
MBA Admissions Consultant

Verbal GMAT Strategist




I got the call today and was accepted!! I’m so excited and at a loss for words. Thank you so much Farrell. Unbelievable and feel very humbled and lucky to have this opportunity. I really appreciate you pushing and encouraging me to pursue Kellogg. I wouldn’t be here without you.

"Just wanted to inform you that I received an admit from Kellogg, Tepper, and UCLA in round 2. I am joining Kellogg. Your interview tips helped a lot."

- A. Abhishek

"I thank Farrell whole heartedly for helping me get admitted to INSEAD, my dream B-school. When I found her on GMAT Club, I had already applied to London Business School, and was rejected without getting even an interview. In order to improve my essays and increase the chances to get admitted by my dream school, I decided to go with her, even knowing we on a very tight schedule..."

– Y. Jiang, Xian. China

"Farrell was a real life saver in the MBA application process. I first came to her to help me in developing a holistic application that was tailored to my target schools. Her process effectively identified key strengths and weaknesses in my candidacy and developed a strategy to give me the best chance of getting accepted..."

– L. R., Chicago, IL

"Farrell is the only one who believed in me. First, she spent hours learning about me, to make sure I chose schools that fit me, and also, where the adcom would appreciate my international background the most. Honestly, this is probably the most important part of the application process and most students neglect it..."

– K. Marie, Paris, France

"Farrell not only helped me connect the dots and tell my story, but also guided me through an important process of self-knowledge. The methods used during the process were simple and effective in finding answers about myself and my objectives. Knowing about myself was an essential step towards achieving my short and long-term goals..."

– G. Azevedo, São Paulo, Brazil